Bruce Piercey,“We’re a large organization with a lot of different personalities and communications objectives … [Heather has] worked with our instructors, other consultants, donors, students and staff at all levels of the university, and is able to draw out and communicate the information we need.”
Manager, Public Affairs
and Creative Services
Ryerson University
Therese Edwards,“Throughout the project, she was the utmost professional with everything she did and everyone she met. She was well prepared for her client meetings, showing up … with a summary of progress with footnotes, questions, and suggestions or opportunities. She is a ‘big picture’ thinker and was always a few moves ahead of the game in anticipating challenges and coming up with solutions.”
Director, Brand – Digital Media
Brand Office, Bell Canada
Kathleen Webb,“Heather did an excellent job of taking a complex body of work and distilling it down to the key issues. Plus, she developed a logical process for delivering the information in an interactive space. Her experience and understanding of the digital media industry was a real asset to the project.”
Project Director
C3 Network at Communitech
What I do
I “translate” your ideas.
How is your business different from your clients’ and customers’ businesses? What motivates them? How do they talk about the products or services you’d like them to use?
As your business grows, your people will develop a unique way of talking about their work and your products or services. So will your customers, clients and suppliers. And this shorthand isn’t just jargon; it represents a way of thinking. Every industry — just like every country — has its own view of the world and the tools it needs to thrive.
For example, let’s say your company implements a change that reduces costs and improves quality. How do you want to talk about it to your customers? What do your employees need to know? Who else needs to know, how much level of detail is needed, and what is the most effective way to get the information across?
I help you tell your story the way you need it, in the business language and style that makes sense to each audience.