IlluminArts translates between business cultures.

As businesses grow, the people within them develop a unique language and a view of things. The language often includes jargon, but it also includes a way of working and thinking. Businesses get to know their own areas so well that they develop a kind of mental and verbal shorthand. Every industry — just like every country — has its own view of the world and the tools it needs to survive.

Each of your customers has a different perspective on the world, which also includes a unique use of language.

• To an architect, windows can represent elegance and beauty. To a facilities manager, windows are a source of heat and light.

• A sales team with software for transferring information between databases used the analogy of " dumping from one bucket to another." But to their clients — database developers and users — " dumping" meant a loss of data!

How does your business differ from your clients' and customers' businesses? What motivates them? How do they speak about the products or services you'd like to sell them?

IlluminArts focuses on the features and benefits you want to communicate, and the clients you want to communicate to. We help you tell your story the way you need it, in words that make sense to your audience.